Social Media Marketing Agency
What is SMMA?
SMMA is the business of managing a company's social media marketing efforts, with the aim of increasing their sales or followers. Agencies can choose to perform all of this work themselves, or build a team or freelancers who they know and trust to deliver quality results.
Delegation to freelancers often occurs when the agency is looking to scale and find new clients, however it is also possible to do this from the start.
The agency, therefore, can choose to only manage the client side interaction, or the social media work as well depending on preference. SMMA has become a popular online business model in recent years due to its high profit potential and low starting costs.
Some of the major benefits of this model are
accessible to anyone due to the availability of skilled freelance workers
low starting costs
high profit margins
What skills do you need for SMMA?
1. Social Media Savvy
No big surprise, but having a solid understanding of social media platforms would help here.
If you know the ins and outs of platforms like Instagram, Facebook, Twitter, and LinkedIn, or if you're always up to date on hashtags, algorithms, and trending topics, you could have an easy entry into this business.
However, as stated above, you can always use a team of skilled freelancers to compensate if you aren't particularly social media savvy yourself.
2. Communication
You're not just managing posts; you're building brands. Clear and effective communication is key. Having the ability to communicate in the brand's voice is a large part of the battle of builidng an engaged following.
Equally as important for an agency is being able to communicate with your team to make sure all efforts to build the brand are consistent.
3. Marketing Strategy
You'll need to plan ahead and lay out the types of content you're going to promote while working for your client.
You'll have to create content around the story you believe will drive the most growth and revenue for your client, and this means planning everything out, and knowing what to post, and when.
4. Client Management
SMMA is a people business. You'll be dealing with clients, understanding their needs, and being the bridge between their goals and social media success. Customer service skills are a handy card to have up your sleeve here.
How do you make money with SMMA?
So what are the different ways an SMMA can make money?
1. Retainer Fees
Clients pay retainer fees to have the agency manage their accounts. This ensures regular income for the agency, and assures the client that their platforms are being managed as required.
2. Upsells
Once the agency has achieved positive results, they can add on additional services to clients, such as email marketing, new platforms, more frequent posts, or social media training.
SMMA Sucess Stories
Here are some of the success stories we have been able to gather with SMMA
Adam Walsh - built a 7 figure agency in 4 years, mainting roughly 70% profit margins throughout
Full interview on how he did it here
SMMA Courses
Interested in starting your own social media marketing agency? Here are the courses we have reviewed so far to help you choose the best course for you:
Jordan Platten's Affluent Academy
Jordan Platten is well known in the SMMA space, and has been running his agency and course for many years now. Definitely not the cheapest option for learning the ropes of SMMA, but he seems to have a respectable track record to date.
Read on to view the preliminary review of Jordan Platten's Affluent Academy
Adam Walsh's 6 Figure Accelerator
Adam Walsh scaled his agency to 7 figures in 4 years, before selling his part of the agency to his co-founder. He now coaches people and guides them on their journey.
Here's our review of Adam Walsh's 6 Figure Accelerator course
Resources
Useful Tools
Hootsuite Manage multiple social media accounts and schedule posts like a pro.
Canva Create eye-catching graphics and visuals without a graphic design degree.
BuzzSumo Identify trending topics and optimize your content strategy.